Tuesday, September 6, 2011

Media Art project 01 ( final assignments)

MEDIA ART 1: MMA1113
Media Art project 01

Students are required:
- to produce a non interactive media art project to enhance / express words and meaning
- to apply the understanding of visual hierarchy, image / typography manipulations (emotionally and personality)
- to use and apply the advantages of digital media by using motion, transition and rhythm.

Minimum duration 45 seconds
Maximum duration 90 minutes

Submission Format:
CDROM: Must contain 4 folders
Folder #1: all digital documentation of assignment 01
Folder #2: all digital documentation of assignment 02
Folder #3: all digital documentation of assignment 03
Folder #4: all digital documentation of final media art project 01:
- (all your digital working files, research findings and two finals artwork)
-Your FINAL Application should be place outside from these folders + Blog url

A4 sketch:
Please compile and bind your A4skecth for assignment 01, 02, 03 and media art project 01 together.
In media art project 01 section:
Your A4Sketch should contain:
- Project brief (Name, id, artwork title, artist statement, artwork treatment)
- Mind map
- Any samples and reading materials related to your topic (research)
- Target Audience information + persona
- Idea development (thumbnails & sketches) including sketch for all two concept boards.
- Printouts of your 2 final concept boards.
+Any added segmentation is a bonus

Concept boards
Two A3 mounted on foamboard.
Note: You can always add physical experimental effects or objects on your two concept boards.

Evaluation Criteria:
Artist statement: 6%
Creative Concepts and Expression: 14%
Idea developments: 10%
Concept board: 10%
Total: 40%

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