Final

Artist statement 

Name: Tan Li Chean 

ID:1102702083 

Tittle : deforestation 

Artwork treatment: windows movie maker 

To raise awareness of environment issue around us.But in this project,I focus on deforestation.Deforestation which cause a lot of problem since it is the burning and removing of forest.Forests are also the habitat of animals and also the producer of the oxygen in the world,without it a lot of environment issue like global warning will happen  due to lack of oxygen and mass of carbon dioxide in the atmosphere.It is better to control this issue by replanting back the trees that cut down or burn down for farming purpose or etc. 

the final video :
http://www.youtube.com/watch?v=pGnd6pnrXLg

development of ideas and research -sketches

For the video i decided to choose a soundtrack-Po founds the truth from the movie  kung fu panda 2 since the movie soundtrack consist the high and low pitch like how the feeling change.

then for the video , i choose water painting which is abstract but contain how the artist feel but instead of how i feel and i am using the persona in my survey result :
1-deforestation -perform in with using the color which indicate the feeling of it.* i pick it since it related in 1 of the answer in the survey since they pick *green* in question 4 *
2-anger - i want to use color to indicate the anger feeling , so i use red and brown.
3-green - the symbol color for environment 
4-yes - the concern of people I have survey.

the water painting video : *reference video to show what is water painting *

the ideas for the video :

click in to enlarge :

the reason why I use water painting because I recall the memories that lecturers tell us if the video is like a story will little bit plain.So,I use water painting which is abstract when the drawing is paint on the water.instead of using color to paint out the picture and item, i make it more abstract and it can create a natural twirl and line like feeling-which is unstable and unpredictable. 

survey

My mind want blank from the beginning for how to make the survey,but then i realize that i can use the information in my mindmap to elaborate the things that i can ask.
survey form question :

*please click enlarge to view it *

I only collect a few survey from a few people only for easy analysis 

the result of the survey:

Mind-map for choosing the title

above is the mind-map that i draw out on a piece of paper randomly.1st of all, I actually didn't know about which topic that i want to come up with.So I decided to come out with an issue that we common hear about     

environment issue. From the main tittle i choose a subtitle which is about deforestation.

*The highlight in the mind-map is to highlight the sub-tittle that i choose*

Media Art project 01 ( final assignments)

MEDIA ART 1: MMA1113
Media Art project 01

Students are required:
- to produce a non interactive media art project to enhance / express words and meaning
- to apply the understanding of visual hierarchy, image / typography manipulations (emotionally and personality)
- to use and apply the advantages of digital media by using motion, transition and rhythm.

Minimum duration 45 seconds
Maximum duration 90 minutes

Submission Format:
CDROM: Must contain 4 folders
Folder #1: all digital documentation of assignment 01
Folder #2: all digital documentation of assignment 02
Folder #3: all digital documentation of assignment 03
Folder #4: all digital documentation of final media art project 01:
- (all your digital working files, research findings and two finals artwork)
-Your FINAL Application should be place outside from these folders + Blog url

A4 sketch:
Please compile and bind your A4skecth for assignment 01, 02, 03 and media art project 01 together.
In media art project 01 section:
Your A4Sketch should contain:
- Project brief (Name, id, artwork title, artist statement, artwork treatment)
- Mind map
- Any samples and reading materials related to your topic (research)
- Target Audience information + persona
- Idea development (thumbnails & sketches) including sketch for all two concept boards.
- Printouts of your 2 final concept boards.
+Any added segmentation is a bonus

Concept boards
Two A3 mounted on foamboard.
Note: You can always add physical experimental effects or objects on your two concept boards.

Evaluation Criteria:
Artist statement: 6%
Creative Concepts and Expression: 14%
Idea developments: 10%
Concept board: 10%
Total: 40%

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