Final Artwork & artist statement

artwork 1 

Artist statement :

Name: Tan Li Chean

ID:1102702083

Tittle : Stress 

I use string and needle because the tangle and curl  string represent the confusion and stress in daily life of someone.The needle is like a solution/end of thinking which have been successful settle.

the sub-typography is created smaller until other hardly to read it to show the relationship of tiny end of the needle.Curly typography are use to related the curly-ness string in the picture.Dotted line show the related element to the needle and string.The overall is to keep it as simple as possible by having a lot blank place to let others to rest their eye when looking at the artwork too long.

artwork 2 

Artist Statement:

Name: Tan Li Chean

ID:1102702083

Tittle : Show Off  

Scissors are used in the artwork due to sharpness and the reflection from the scissors which show the sexiness that tend to attract crowd.The artwork composition is based on the idea of a model walking on a stage and show off what they have while also making envy-ness from others.Red cloth represent like a stage for scissors/women (to make it lady-like representation).The decorative and the size of typography is to show the beauty that want to show off.The sharp and thin lines show the relationship of scissors. The overall is to keep it as simple as possible by having a lot blank place to let others to rest their eye when looking at the artwork too long.

futher improve for Final artwork (sketches)

It another composition thumbnail sketches for the 2 selected item : needle , scissors.

after some consultation with lecturer and some changes of doing the assignment the idea somehow is related to the sketches that i have done in class.I strongly compose the scissors in a way that even is not fully reveal but still others can recognize the scissors by shape or shadow and shapeness. 

The changing for needles(artwork) is not a big deal at all,instead i change the words become smaller like needle which hardly seen by others to indicate the tiny head of the needles to make it related to each other.

idea development

from the 10 object,2 object is choose for the further sketches :


                                                                          needles:

scissors:

 the shadow show the sharpness leg which is thin and slender for leg of ladies.The sport light is to show the urge to show off on stage like model.

after consultation and idea choosing.

idea development for final artwork (changes) :

this is the 1st final artwork used to be submit for submission date but after presentation,lecturer advise me that the sub-letter should be smaller and also simplify a bit due to attractive and too big which is too obvious.

this is the final artwork before i submit,and really need to change a lot due to the grayness of the picture is too much and the focus of the needle making the string blur and is like whole chunk of black thing block the photo due the my camera limits.the words are too gray and gloomy color ,so do the words of shape when follow the thread is so weird and hard to see which u need to rotate the whole artwork in order to see the words. 

exercise( 10 sketches )

10 object to express emotion and expression:

scissors: 

paper:

plug:

belt:

glasess:

dear:

pen:

book:

bottle:

needle: 

Semiotics and Semantic

Semiotics:

Semiotics, also called semiotic studies or semiology, is the study of signs and sign processes (semiosis), indication, designation, likeness, analogy, metaphor, symbolism, signification, and communication. Semiotics is closely related to the field oflinguistics, which, for its part, studies the structure and meaning of language more specifically.Semiotics is frequently seen as having important anthropological dimensions; for example, Umberto Eco proposes that every cultural phenomenon can be studied as communication.However, some semioticians focus on the logical dimensions of the science. They examine areas belonging also to the natural sciences – such as how organisms make predictions about, and adapt to, their semiotic niche in the world. In general, semiotic theories take signs or sign systems as their object of study: the communication of information in living organisms is covered inbiosemiotics or zoosemiosis.

Semantic:
Semantics is the study of meaning. It is a wide subject within the general study of language. An understanding of semantics is essential to the study of language acquisition (how language users acquire a sense of meaning, as speakers and writers, listeners and readers) and of language change (how meanings alter over time). It is important for understanding language in social contexts, as these are likely to affect meaning, and for understanding varieties of English and effects of style. It is thus one of the most fundamental concepts in linguistics. The study of semantics includes the study of how meaning is constructed,interpreted,clarified,obscured,illustrated, simplified negotiated, contradicted and paraphrased.

Assignment 1 Brief (MMA1123)

Assignment 1 Brief

Media Art Design 2: MMA1123

Assignment 01 (30%)

Brief:

This is an individual project. You are a creative person! Think visually!

Students are required to created two conceptual screen based artworks to provoke / stimulate their target audience emotions.

Both screen design should integrate the appropriate use of visual language and typographic meaning.

Stage01 - branstorming

Stage02 - research & facts finding

Stage03 - initial ideation and conceptualization

Stage04 - project brief

Stage05 - idea developments and process

Stage06 - screen design intergration process

Stage07 - precedence studies

Stage07 - two finalized ideas

Objective:

-          To understand and explain the psychological interpretations using visual arts.

-          To communicate and produce screen based visual communication using word and image effectively.

Evaluation criteria:

-          Research documentation: 5%

-          Creativity, idea development and sketches of ideas: 15%

-          Final Artworks: 10%

Submission Format:

01 Two printed final artworks mounted on foam boards (Your name, id, artwork description printed at the back). Template will be provided.

02 A4 Sketches (landscape format): Idea development and sketches

03 CDROM:

-          Digital copy of both artworks

-          Digital Research documentation

-          Your Name, id, artwork description + blog links (MS word)

04 Blog

Assignment Submission: WEEK 05 (might be change)